RESTON, VA,  October 17, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for September 2008 based on data from the comScore Media Metrix service. The tumultuous financial markets and the upcoming presidential elections were the main drivers of Internet traffic for the month. Training and education sites gained as the fall season prompted many students to prepare for the college application process and a gloomy economic outlook led some Americans to consider going back to school.

“As the financial crisis deepens, Americans have been anxiously following the latest news on the markets and carefully watching their personal financial accounts online,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “The ability to track the market on a minute-by-minute basis and access banking and trading accounts quickly enables Americans to make financial decisions in real-time. Whether these decisions are sound or not is another story.”

Financial Crisis Causes Spike in Traffic to Online Trading and Financial News Sites

September proved to be a chaotic month for financial markets as several major banks crumbled and Congress raced to pass a $700 billion bailout plan to stabilize the financial markets. Consequently, visitation to business/finance – news/research and online trading sites soared with Americans keeping a watchful eye on the latest developments, as well as their personal finances.

Business/finance – news/research web sites saw a substantial increase in visitation in September, gaining 9 percent to more than 64 million visitors, while also increasing 16 percent in pages viewed and 29 percent in total time spent. These increases suggest that not only were more people visiting the sites in the category, but that they viewed more articles and content for longer periods of time on average.

Yahoo! Finance led the category with nearly 20 million visitors, a 30-percent jump from August. Several other sites experienced particularly strong growth amid the financial frenzy, including Russian financial site RBC.RU (up 155 percent to 1.2 million visitors), FoxBusiness.com (up 127 percent to 1.2 million visitors), and Google Finance (up 67 percent to 1.4 million visitors).

Top Gaining Sites in Business/Finance – News/Research Category

(Among sites with at least 1 million visitors)

September 2008 vs. August 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Aug-08

Sep-08

% Change

Total Internet : Total Audience

188,937

189,468

0

Business/Finance – News/Research

58,766

64,277

9

RBC.RU

466

1,190

155

FOXBUSINESS.COM

531

1,205

127

Google Finance

822

1,372

67

CNN Money

4,458

6,952

56

BLOOMBERG.COM

1,871

2,800

50

Yahoo! Finance

15,376

19,970

30

Bankrate.com Sites

2,902

3,742

29

Comcast.net Finance

1,309

1,571

20

CNBC.COM

1,270

1,524

20

Business Week Online

1,676

2,010

20

Online trading sites surged 10 percent to 12.6 million visitors in September, as investors kept watchful eyes on their dwindling portfolios and 401K’s. Fidelity Investments led the category with 3.5 million visitors, followed by ShareBuilder.com with 2 million visitors and Scottrade Sites with 1.7 million visitors. E-Trade Financial Network (up 26 percent to 1.6 million visitors), TD Ameritrade.com (up 30 percent to 1.4 million visitors) and Schwab.com (up 36 percent to 1.1 million visitors) each experienced double-digit growth.

Election Fever Drives Traffic to Politics Category

Politics reigned as the top-gaining category for the second consecutive month, experiencing a 43-percent increase to more than 20 million visitors, as interest in the Republican National Convention in early September and the first presidential debate later in the month generated heightened interest. BarackObama.com, one of the fastest-gaining properties of the month, led the category with 5.4 million visitors (up 37 percent versus August). JohnMcCain.com ranked second in the category with 3 million visitors, a 109-percent gain from August, with the Republican National Convention and interest in vice presidential nominee Sarah Palin helping drive visitors to the site.

College Application Season Prompts Growth at Training and Education Sites

The college search and admission process began in September as many high school students prepared their applications and a slumping economy left some professionals considering further education. Careers services and development – training and education sites experienced a 21-percent increase to nearly 12 million visitors during the month. College Board Property, which provides resources for college entrance exams, led the category with 2.6 million visitors (up 31 percent), followed by scholarship search provider Fastweb.com with 2.6 million visitors (up 44 percent), and EduPlace.com with 810,000 visitors (up 49 percent).

Education – information sites also gained during the month with September marking the first full month that most students were back in school across the country. The category grew 11 percent to more than 73 million visitors, led by Dictionary.com with 15 million visitors (up 39 percent), Pearson Education with 13.3 million visitors (up 34 percent), and Answers.com with nearly 11 million visitors (up 29 percent).

Top 50 Properties

Google Sites continued to lead as the most visited property in September with more than 144 million visitors, followed by Yahoo! Sites with 142 million visitors and Microsoft Sites with 122.3 million visitors. Wikimedia Foundation Sites, parent property of Wikipedia.org, climbed one place to capture the eighth position with 60.2 million visitors, while Glam Media moved up four spots to #10 with 52.3 million visitors. Strong interest in sports during the month of September, with Major League Baseball pennant races and the beginning of the NFL season, helped push ESPN up four spots to #32 with nearly 24 million visitors, while NFL Internet Group entered the ranking this month at #48 with nearly 18 million visitors.

Top 50 Ad Focus Ranking

Platform-A led the September Ad Focus ranking reaching 91 percent of the 189.5 million Americans online. Yahoo! Network reached 86 percent of the population followed by Google Ad Network with a reach of 83 percent. Traffic Marketplace entered the top 10 this month, capturing the ninth position and reaching 131.5 million visitors. 24/7 Real Media also experienced an increase, gaining three spots to #11 and reaching nearly 129 million visitors.

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

September 2008 vs. August 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Aug-08

Sep-08

% Change

Rank by Unique Visitors

Total Internet : Total Audience

188,937

189,468

0

N/A

Technorati Media

3,066

11,269

268

90

ABC.COM

5,089

12,627

148

76

MANIATV.COM

2,793

4,716

69

233

Fantasy Sports Ventures

4,253

6,312

48

173

MEGAVIDEO.COM

3,430

5,067

48

217

Encyclopaedia Britannica

6,697

9,688

45

108

HotChalk

6,239

9,009

44

116

Nintendo Co.

3,728

5,216

40

209

HUFFINGTONPOST.COM

3,293

4,545

38

238

BARACKOBAMA.COM

3,913

5,350

37

204

*Ranking based on the top 250 properties in September 2008

comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)

September 2008 vs. August 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Aug-08

Sep-08

% Change

Total Internet : Total Audience

188,937

189,468

0

Politics

14,040

20,081

43

Career Services and Development – Training and Education

9,576

11,588

21

Genealogy

7,929

9,067

14

Religion

20,423

22,895

12

Retail – Food

15,115

16,851

11

Education – Information

65,908

73,170

11

Retail – Computer Software

20,280

22,445

11

Online Trading

11,427

12,550

10

Business/Finance – News/Research

58,766

64,277

9

Technology – News

43,647

46,868

7

comScore Top 50 Properties (U.S.)

September 2008

Total U.S. – Home, Work and University Locations

Unique Visitors (000)

Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

189,468

1

Google Sites

144,293

26

Superpages.com Network

27,625

2

Yahoo! Sites

141,956

27

Verizon Communications Corporation

27,125

3

Microsoft Sites

122,338

28

United Online, Inc

25,301

4

AOL LLC

108,349

29

Gorilla Nation

25,024

5

Fox Interactive Media

87,414

30

Yellowpages.com Network

24,916

6

eBay

69,322

31

Bank of America

24,727

7

Ask Network

62,101

32

ESPN

23,869

8

Wikimedia Foundation Sites

60,200

33

WordPress

23,125

9

Amazon Sites

55,749

34

Monster Worldwide

23,104

10

Glam Media

52,292

35

Shopzilla.com Sites

22,702

11

CBS Corporation

52,050

36

CareerBuilder LLC

22,522

12

Apple Inc.

47,556

37

Weatherbug Property

22,427

13

New York Times Digital

47,146

38

Photobucket.com LLC

22,371

14

Turner Network

46,860

39

Demand Media

22,361

15

Viacom Digital

44,517

40

Answers.com Sites

22,253

16

FACEBOOK.COM

41,416

41

Gannett Sites

21,689

17

Weather Channel, The

37,916

42

Real.com Network

21,515

18

craigslist, inc.

35,258

43

Hearst Corporation

19,403

19

Adobe Sites

35,100

44

iVillage.com: The Womens Network

19,183

20

Time Warner – Excluding AOL

30,851

45

WorldNow – ABC Owned Sites

18,884

21

AT&T, Inc.

30,134

46

WhitePages

18,664

22

Wal-Mart

29,003

47

Expedia Inc

18,279

23

Comcast Corporation

28,700

48

NFL Internet Group

17,857

24

Disney Online

28,607

49

WebMD Health

17,263

25

Target Corporation

28,213

50

The Mozilla Organization

17,179

comScore Ad Focus Ranking (U.S.)

September 2008

Total U.S. – Home, Work and University Locations

Unique Visitors (000)

Source: comScore Media Metrix

Rank

Property

Unique Visitors (000)

Reach %

Rank

Property

Unique Visitors (000)

Reach %

Total Internet : Total Audience

189,468

100%

1

Platform-A**

171,692

91%

26

Centro – Potential Reach

83,921

44%

2

Yahoo! Network**

161,996

86%

27

AdBrite**

79,853

42%

3

Google Ad Network**

156,355

83%

28

YOUTUBE.COM

75,389

40%

4

Specific Media**

153,435

81%

29

NNN Total Newspapers: U.S.

73,880

39%

5

ValueClick Networks**

150,395

79%

30

Vibrant Media**

73,323

39%

6

Tribal Fusion**

141,850

75%

31

MYSPACE.COM*

73,035

39%

7

Yahoo!

140,200

74%

32

Gorilla Nation Media – Potential Reach

64,303

34%

8

Google

136,219

72%

33

Ask Network

62,101

33%

9

Traffic Marketplace**

131,458

69%

34

Kontera**

58,809

31%

10

YuMe Video Network – Potential Reach

130,238

69%

35

Pulse 360**

58,559

31%

11

24/7 Real Media**

128,775

68%

36

MSN.COM Home Page

57,457

30%

12

Casale Media – MediaNet**

128,585

68%

37

EBAY.COM

55,476

29%

13

Tremor Media – Potential Reach

128,060

68%

38

ITN National Broadband Networks – Potential Reach

54,905

29%

14

Adconion Media Group**

122,632

65%

39

Ybrant – Oridian – ADdynamix Network**

53,993

28%

15

interCLICK**

121,987

64%

40

IB Local Network

53,645

28%

16

Revenue Science**

120,899

64%

41

IAC Ad Solutions – Potential Reach

52,405

28%

17

DRIVEpm**

113,162

60%

42

NNN Top 25

51,222

27%

18

CPX Interactive**

111,847

59%

43

Intergi – Potential Reach

48,929

26%

19

ADSDAQ by ContextWeb**

109,570

58%

44

Business.com Network

47,174

25%

20

Collective Media**

109,489

58%

45

QuadrantONE – Potential Reach

46,403

24%

21

MSN-Windows Live

109,274

58%

46

AMAZON.COM

45,980

24%

22

AOL Media Network

108,349

57%

47

TattoMedia**

44,894

24%

23

Burst Media**

101,493

54%

48

MapQuest

44,588

24%

24

Turn, Inc**

101,462

54%

49

AdOn Network**

43,719

23%

25

Undertone Networks**

85,722

45%

50

NNN Top 10

42,032

22%

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in September.  For instance, Yahoo! was seen by 74 percent of the 189 million Internet users in September.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate
Contact:
Sarah Radwanick
Senior Analyst
comScore, Inc.
312-775-6538
press@comscore.com

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